Epique Realty CEO Josh Miller offers 3-point fix for agent tech adoption
Miller argued the solution lies not in building more technology but in aligning offerings with what agents already want.
The real estate industry is no stranger to technology, with countless platforms and tools emerging to support agents in their daily work. However, despite the abundance of solutions, many agents remain hesitant to adopt new technologies, citing concerns over complexity, cost, and relevance to their business. Epique Realty CEO Josh Miller's 3-point fix for agent tech adoption offers a refreshing perspective on this issue, one that prioritizes understanding and alignment over innovation for its own sake.
Miller's approach recognizes that agents are not necessarily clamoring for more technology, but rather for solutions that address specific pain points and make their lives easier. By focusing on what agents already want and need, tech providers can increase adoption rates and deliver more value to their users. This is particularly important for boards, which often serve as a hub for agent resources and support. As the industry continues to evolve, boards will need to consider how they can facilitate technology adoption among their members, and Miller's insights offer a useful starting point for this conversation.
As the real estate industry continues to navigate the intersection of technology and agent needs, it's worth watching how Epique Realty and other organizations put Miller's 3-point fix into practice. Will this approach lead to increased adoption rates and improved agent satisfaction? What role will boards play in supporting technology adoption among their members? By keeping a close eye on these developments, boards can stay ahead of the curve and ensure they're providing the resources and support their agents need to succeed.
Originally reported by housingwire.com. BoardNews adds analysis for real estate & property readers.